Welcome
Brand Development for Experts and Entrepreneurs
Let me help you craft a standout brand that showcases your skills and attracts your ideal clients or audience.
You are seen
You're in the right place if this sounds like you...
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You know it’s time to upgrade your brand.
You've grown beyond that old logo and website, they just don't represent the amazing person you are and the incredible places your business is headed.
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You want to master your marketing.
It's tough out there in a crowded market, and maybe you're feeling uncertain about how to effectively promote yourself and your services.
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You feel like a wrong client magnet.
Maybe you are attracting clients who don't value your services or aren't a good fit. It's time to shift your focus toward attracting clients who appreciate what you have to offer.
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You want to claim your worth.
Are feeling undervalued and underpaid for your expertise? You are valuable and your skills are in demand. It's time to take charge of your worth and start earning what you truly deserve.
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You feel like your branding is holding you back.
If your logo or website makes you feel embarrassed, you are not alone. Many businesses struggle with outdated or just plain bad design that doesn’t do them justice.
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You can afford to invest now.
When you started, you did not have the funds to invest in your business like you wanted to. You are ready to hire an expert to elevate your look.
Create a Brand that Slays: Connecting with Your Dream Clients
Crafting a brand that truly reflects your identity and caters to your audience is crucial for standing out from the competition. A powerful brand communicates your values, mission, and builds trust with your fans, allowing you to attract and retain clients.
Branding is much more than just a logo; it requires a well-thought-out strategy that can stand the test of time. When done right, your brand design will last for over 30 years without needing any significant changes. This is the power of premium branding that can impress your ideal clients, customers, and brand partners.
Three Step Proven Design Process
Get a memorable brand in two meetings.
You are busy walking in your greatness and slaying goliaths. You don't need to be in long meetings with people who can't translate your vision into the kind of brand identity you're hoping for.
Step One: Laying the Foundation
Get Ready to Spill the Tea on Your Brand
I'll send you a fun branding assignment and design activities for my team to get to know your style. You'll love taking a break to focus on your business and we'll uncover the awesomeness of your brand together. Then. we'll have a 1-hour meeting where you'll get full clarity on your brand strategy and feel totally clued in.
Step Two: Design Your Brand Identity
Let's Get Your Brand Looking Fly
I'll whip up a mood board that'll make your target audience fall in love. After completion, I will show you how I used all the information from phase one to create the creative direction for your brand visuals.
Once you give me the thumbs up, I'll get to work on two custom design options for your brand identity. You get to be the boss and give me any feedback to get the perfect look. After this is finished, we will be almost finished.
Step Three: Wrap Up + Launch
Brand New You, You Look Red Carpet Ready
Now that your new brand identity is defined and complete, I'll bundle up your new look in a neat folder complete with a brand guide to keep you consistent.
But wait, there's more! To help you celebrate your amazing new brand, I'll whip up a fancy graphic for you to share on Facebook, Instagram, Email, and anywhere else you want to show off your fresh new look.
Raving Reviews From Happy Clients
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"Charity helped me with figuring out what I needed for my brand."
Charity is a pleasure to work with!! Once she signs on to your project she goes over and beyond to make sure that you are satisfied with your product. Charity helped me with figuring out what I needed for my brand. I went to her looking for logo help but got so much more. She has you think about the things that you would’ve never thought you needed. I can’t wait to continue to work with her as my business grows!!
— DR. AMANDA NICHOLSON, LMFT, M.ED OWNER OF IN THE NICK OF TIME THERAPY
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"Thank you for being patient with me and helping me during the process"
“Thank you so much! It's been a joy to work with you and your team! Thank you for being patient with me and helping me during the process! The work you do is FABULOUS and I am forever grateful for you bringing my vision to life and being supportive and encouraging as well! “
- Holle Leath, M.S., NCC, LPC Owner & Clinical Director, Vibe Healing Center, LLC
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"She was just as excited about my website and branding as I was which made the process so exciting."
“Charity was so dope to work with. She made the process easy and fun. She listens to what your needs/hopes are to stand out in your lane of genius and helps you execute. She was just as excited about my website and branding as I was which made the process so exciting. I would definitely recommend her service if you are looking to level up your Brand!!”
— GRETCHEN CAMPBELL, MA. LPC, CEO & FOUNDER OF GROW, ENCOURAGE, EMPOWER
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"She is a super blessing."
“Working with Charity was a great experience! She helped me unclutter my thoughts and ideas to create the foundation I needed. The logo building was an exciting process and resulted in a logo that is the best fit for me and my brand! She is a super blessing! Thanks, Charity! I will be back for more!”
— AMIE GASKIN, LMFT, OWNER & LEAD THERAPIST OF REFINED VISIONS
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"I was able to unearth things about myself and my company that I had no idea that I wanted to communicate."
“Charity has been an absolute blessing to work with. She helped me to discover my brand identity and created a stunning logo that I truly love and am proud of. In the process of working with her, I was able to unearth things about myself and my company that I had no idea that I wanted to communicate. I appreciate her deeply and cannot wait to get started on our next project. ”
— JAVANA LATIMORE, CEO OF THE ASSIST
FAQs
You got questions? I have answers.
If you're just getting started with branding or maybe just a little curious about what it entails, then you've come to the right spot. Here are some of the most common questions asked by those considering branding. Don't be shy, take a peek, and get a better grasp of this crucial business process!
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Branding
Brand Strategy
Brand Messaging
Brand Identity Design
Brand Guidelines
Print Collateral
Brand Expansion
Packaging Design
Social Media Design
Photoshoot Direction
Brand Photography
Consulting
Signature keynote and/or training creation assistance
Web Design
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Depending on the complexities of the project, branding can take anywhere from 6 - 8 weeks. During our discovery call, we'll discuss an accurate timeframe for completion.
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If you already have a logo and branding materials, they can be incorporated into your new brand strategy. However, if they do not align with your business's values or goals, it may be necessary to update or redesign them.
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Identifying your target audience is a critical part of developing a successful brand strategy. I conduct market research, analyze customer data, and create buyer personas to understand who your ideal customer is and what they value.
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The cost of branding services can vary depending on the scope of the project, and the level of research and design involved. During our discovery call, we'll discuss your budget and expectations to determine a customized strategy that aligns with your business goals. To give you an idea of the scale of projects I typically work on, most clients invest around $5,000 to $20,000 depending on the scope. Payment plans are available for those who need them.
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I create detailed brand guidelines that outline how your brand should be represented across all platforms, including social media, advertising, and marketing materials.
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I have worked with clients in the Mental Health & Wellness industry, Keynote Speakers, Creative Professionals (Photographers, Videographers, Communications), Bloggers, Billboard Charting Music Artists, and much more.
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Branding is all about creating a unique identity for your business, while marketing is the way you promote that brand and your products to your target audience. You can't have one without the other! Branding is the foundation for effective marketing and sets the stage for a strong, recognizable identity that will make your business stand out from the rest.
Testimonials
Words from our happy clients
Get Started
Shine brighter with branding
Want to be top of mind of your industry? Then investing in top-notch design services is a must!
During your discovery call, we'll chat, brainstorm, and I'll help you sort out your needs in a way that aligns perfectly with your business goals. By the end of our chat, you'll have a clearer vision of your brand's uniqueness and how we can achieve your goals together.